Repetition- they repeatedly say their slogan in every commercial
Target Audience: people looking for bargain with rollover minutes
ones who need service everywhere in case of emergency
My family chose AT&T because of the different features that we can really use. You do not have to search very deeply to discover the plans and extras AT&T has. They use repetitive commercials so the idea is clear and remembered. At the top of my head from watching the commercials, AT&T provides a connectivity card, they have rollover minutes, and they say they have more bars in more places. This slogan being repeated constantly, they have no proof backing this up, but with repetition, it becomes to seem true. It is a very good technique. The definition of Repetition: the idea is repeated over and over. The company has a wide variety of commercials: the series of Rollover minutes, more bars in more places, advertising iPhone with apple, AT&T connectivity card, and the commercial of where a person is narrating their story of a dropped call because they did not have AT&T. Seeing these commercials and ads in magazines makes you infer that AT&T must be a huge expanded company if it is everywhere so they trust it, although it is just spending more money on advertising just to make you think that. They are using the propaganda of Repetition. What made me recommend AT&T to my mom is that I had heard about it so many times that I just thought it would be a reliable service. I hadn't completed any research to back up my recommendation and the plans it offered. I assumed it would because of the recognition it has gotten on TV.The Repetition of the commercials gave an assumption, so if I had to buy it, I would. This below is an entertaining commercial that makes you laugh and helps you remember the company who advertised it. I believe that this was effective because it keeps the idea of the company in your head so when you come to a decision it will be the first to come to mind.
AT&T
Repetition- they repeatedly say their slogan in every commercialTarget Audience: people looking for bargain with rollover minutes
ones who need service everywhere in case of emergency
My family chose AT&T because of the different features that we can really use. You do not have to search very deeply to discover the plans and extras AT&T has. They use repetitive commercials so the idea is clear and remembered. At the top of my head from watching the commercials, AT&T provides a connectivity card, they have rollover minutes, and they say they have more bars in more places. This slogan being repeated constantly, they have no proof backing this up, but with repetition, it becomes to seem true. It is a very good technique. The definition of Repetition: the idea is repeated over and over. The company has a wide variety of commercials: the series of Rollover minutes, more bars in more places, advertising iPhone with apple, AT&T connectivity card, and the commercial of where a person is narrating their story of a dropped call because they did not have AT&T. Seeing these commercials and ads in magazines makes you infer that AT&T must be a huge expanded company if it is everywhere so they trust it, although it is just spending more money on advertising just to make you think that. They are using the propaganda of Repetition. What made me recommend AT&T to my mom is that I had heard about it so many times that I just thought it would be a reliable service. I hadn't completed any research to back up my recommendation and the plans it offered. I assumed it would because of the recognition it has gotten on TV.The Repetition of the commercials gave an assumption, so if I had to buy it, I would. This below is an entertaining commercial that makes you laugh and helps you remember the company who advertised it. I believe that this was effective because it keeps the idea of the company in your head so when you come to a decision it will be the first to come to mind.